~ April, 23 2010

YOPPS was present yesterday evening at the Danone Communities General Meeting in the very prestigious Caroussel du Louvre in Paris, France. This is the second time we participate to a Danone Communities event: the previous one took place also in Paris at the Grand Rex. The aim of this general meeting was to present six innovative social businesses started up during these last years supported by innovative mutual funds and microcredits. As a result Danone Communities helped all these programs to rise up (...)

~ December, 1 2009

Today, December 1st 2009 it’s World AIDS day, and all the major social media seem to be "au rendez-vous" to support the (RED) campaign, raising awareness and support the 33 million people living with HIV/AIDS all around the world. Facebook launched early this morning a special fan page: Show your support. Help turn Facebook (RED). Go to our ’Turn Facebook (RED)’ tab! They introduced a shop online related to the (RED) campaign. Nike and (RED) have especially united to leverage the power of sport to fight (...)

~ November, 26 2009

CoTweet is a new service for businesses helping them manage their online presence. The CoTweet service offers a unique experience to brands and corporations who are already running several Twitter accounts: Coca-Cola, McDonalds, Starbucks ... The CoTweet platform helps you using Twitter and save your time by reducing syntax mistakes, tweeting and ’retweeting’ your tweets... One of the most useful assets of CoTweet is that you can synchronize your several twitter accounts around only one CoTweet account. (...)

~ November, 26 2009

Forsman & Bodenfors created an innovative digital campaign for the new opening store Ikea in Malmo, Sweden. The concept was based on a simple idea, starting to promote the brand through the profile of the store manager, Gordon Gustavsson by uploading pictures of the store’s showrooms and made they tagged by its friends. People tagged their favorite products on the uploaded photos and could mentioned themselves with their own name. The first to tag was the first to win the product ! No need to deny (...)

~ November, 8 2009

Twitter has significantly changed the rules of brands visibility. Several expanded functionalities help us follow the top brands allurement. TweetedBrands is an online service that publishes a list of the 50 most mentioned brands that are talked about on Twitter everyday. Find out which brands are talked about the most online in live: 1. Twitter 2. Youtube 3. iPhone 4. Facebook 5. Google 6. Apple 7. Myspace 8. Amazon 9. Disney 10. Digg For your online monitoring reputation, you (...)