~ November, 26 2009

Forsman & Bodenfors created an innovative digital campaign for the new opening store Ikea in Malmo, Sweden. The concept was based on a simple idea, starting to promote the brand through the profile of the store manager, Gordon Gustavsson by uploading pictures of the store’s showrooms and made they tagged by its friends. People tagged their favorite products on the uploaded photos and could mentioned themselves with their own name. The first to tag was the first to win the product ! No need to deny it large brands like Ikea will continue to innovate in social media, and now that Facebook is getting strengthen with its tools and on the other side brands are increasing their visibility by using them, we can measure how the next emerging market will be covered by powerful communities and brands addicts. Sources Ikea Fans Video by (...)