~ novembre, 6 2009

Buzz monitoring With the emergence of social platforms such as Facebook and Twitter, brands and agencies have reviewed the way they have been dealing with their online communication. We can obviously understand the issues, the Internet increased the speed of communication, the word of mouth is spreading like never before : blogs, social networks, major portals (Yahoo, Live !) are recruiting more and more followers than ever. By monitoring and analyzing, firms can follow up and qualified their tribes. Therefore a brand can become popular with a small located rumor and the virality does the rest. The main part of the brand development process is to identify the niche market by qualifying your purchase sector, detecting potential crisis and learn how to override difficult periods, talking and sharing with your new community. It is for all these reasons that we insist (...)