~ December, 1 2009

Today, December 1st 2009 it’s World AIDS day, and all the major social media seem to be "au rendez-vous" to support the (RED) campaign, raising awareness and support the 33 million people living with HIV/AIDS all around the world. Facebook launched early this morning a special fan page: Show your support. Help turn Facebook (RED). Go to our ’Turn Facebook (RED)’ tab! They introduced a shop online related to the (RED) campaign. Nike and (RED) have especially united to leverage the power of sport to fight HIV/AIDS in Africa : the brand made the "(RED) laces". On the day before World Aids day some of the world’s best footballers joined Bono at an announcement of the partnership between NIKE, Inc. (NYSE:NKE) and (RED): Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Marco Materazzi (Inter Milan), Denilson (Arsenal), Lucas Neill (Everton), Clint (...)