~ December, 1 2009

Today, December 1st 2009 it’s World AIDS day, and all the major social media seem to be "au rendez-vous" to support the (RED) campaign, raising awareness and support the 33 million people living with HIV/AIDS all around the world. Facebook launched early this morning a special fan page: Show your support. Help turn Facebook (RED). Go to our ’Turn Facebook (RED)’ tab! They introduced a shop online related to the (RED) campaign. Nike and (RED) have especially united to leverage the power of sport to fight HIV/AIDS in Africa : the brand made the "(RED) laces". On the day before World Aids day some of the world’s best footballers joined Bono at an announcement of the partnership between NIKE, Inc. (NYSE:NKE) and (RED): Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Marco Materazzi (Inter Milan), Denilson (Arsenal), Lucas Neill (Everton), Clint (...)

~ November, 26 2009

Forsman & Bodenfors created an innovative digital campaign for the new opening store Ikea in Malmo, Sweden. The concept was based on a simple idea, starting to promote the brand through the profile of the store manager, Gordon Gustavsson by uploading pictures of the store’s showrooms and made they tagged by its friends. People tagged their favorite products on the uploaded photos and could mentioned themselves with their own name. The first to tag was the first to win the product ! No need to deny it large brands like Ikea will continue to innovate in social media, and now that Facebook is getting strengthen with its tools and on the other side brands are increasing their visibility by using them, we can measure how the next emerging market will be covered by powerful communities and brands addicts. Sources Ikea Fans Video by (...)